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Quality communication is a big challenge in mobile ad hoc networks because of a restricted environment for mobile devices, bandwidth-constrained radio connections, random mobility of connected devices, etc. High-quality communication through wireless links mainly depends on available bandwidth, link stability, energy of nodes, etc. Many researchers proposed stability and link quality methods to improve these issues, but they still require optimization. This study aims to contribute towards better quality communication in temporarily formed networks. The authors propose the stable and bandwidth aware dynamic routing (SBADR) protocol with the aim to provide an efficient, stable path with sufficient bandwidth and enough energy hold nodes for all types of quality of service (QoS) data communication.

The proposal made in this work used received signal strength from the media access control (MAC) layer to estimate the stability of the radio connection. The proposed path stability model combines the stability of the individual link to compute path stability. The amount of bandwidth available for communication at a specific time on a link is defined as the available link bandwidth that is understood as the maximum throughput of that link. Bandwidth as a QoS parameter ensures high-quality communication for every application in such a network. One other improvement, towards quality data transmission, is made by incorporating residual energies of communicating and receiving nodes in the calculation of available link bandwidth.

Communication quality in mobile ad hoc network (MANET) does not depend on a single parameter such as bandwidth, energy, path stability, etc. To address and enhance quality communication, this paper focused on high impact factors, such as path stability, available link bandwidth and energy of nodes. The performance of SBADR is evaluated on the network simulator and compared with that of other routing protocols, i.e. route stability based QoS routing (RSQR), route stability based ad-hoc on-demand distance vector (RSAODV) and Ad-hoc on-demand distance vector (AODV). Experimental outcomes show that SBADR significantly enhanced network performance in terms of throughput, packet delivery ratio (PDR) and normalized control overhead (NCO). Performance shows that SBADR is suitable for any application of MANET having random and high mobility.

QoS in MANET is a challenging task. To achieve high-quality communication, the authors worked on multiple network parameters, i.e. path stability, available link bandwidth and energy of mobile nodes. The performance of the proposed routing protocol named SBADR is evaluated by a network simulator and compared with that of other routing protocols. Statistical analysis done on results proves significant enhancement in network performance. SBADR is suitable for applications of MANET having random and high mobility. It is also efficient for applications having a requirement of high throughput.

SBADR shows a significant enhancement in received data bytes, which are 1,709, 788 and 326 more in comparison of AODV, RSAODV and RSQR, respectively. PDR increased by 21.27%, 12.1%, 4.15%, and NCO decreased by 9.67%, 5.93%, 2.8% in comparison of AODV, RSAODV and RSQR, respectively.

Outcomes show SBADR will perform better with applications of MANET such as disaster recovery, city tours, university or hospital networks, etc. SBADR is suitable for every application of MANET having random and high mobility.

This is to certify that the reported work in the paper entitled “SBADR: stable and bandwidth aware dynamic routing protocol for mobile ad hoc network” is an original one and has not been submitted for publication elsewhere. The authors further certify that proper citations to the previously reported work have been given and no data/tables/figures have been quoted verbatim from the other publications without giving due acknowledgment and without permission of the author(s).

This paper aims to observe how the Catalyst Energy college of engineering for women has played a significant role in helping to train women in fields such as mechanical engineering, electrical engineering and power production and so overcome a shortage of qualified women in these fields.

The paper examines what gave rise to the diversity initiative at Catalyst Energy’s Ahmedabad plant, India, and the success that it has achieved.

This paper reveals that, of the first batch of 30 students, in 1995, eight made it to Catalyst Energy. The number has grown every year since then.

It explains that Catalyst is working towards having women make up half its workforce, as it moves away from being dominated by Gujarati males.

It touches on some of the reasons that women are under-represented in Indian companies.

It reveals that globalization is a key pressure in encouraging Catalyst to make its workforce more diverse.

The learning outcome of this paper are as follows: enabling students to learn about business and marketing issues of the natural gas distribution industry. To expose students to organizational processes aimed at finding solutions to customer issues. To make them appreciate the aspects of service quality and SERVQUAL model. To make the students aware of the significance of market research for problem-solving. How to use market research findings to address the customer issues? Enabling the students to learn how cross-functional teams contribute to addressing marketing and customer issues. Students should appreciate how to study towards creating a customer-centric organization with an organization-wide commitment including that from the top leadership.

Abhay Shankar, Sr. Manager-Customer Service at Reliable Gas Company Limited a state government piped natural gas (PNG) distribution utility whose customer service department is concerned about the provision of best service to its PNG domestic customers. Domestic customers are low volume but largest in numbers and are considered to be a tough, demanding customer segment. A general opinion among the marketing team of the company is that they are trying their best to serve its customers and that their efforts are no less than their private sector counterpart global gas customer service efforts. Abhay is in dilemma on what to do to improve customer services?

Masters students.

Teaching notes are available for educators only.

CSS: 8 Marketing.

This paper aims to prove the following hypothesis Problem Statement: HYPOTHESIS (1) User Experience collection of mobile applications can be done using the Crowdsourcing mechanism; (2) User Experience collection of mobile applications are influenced by the mindset of Crowdmembers, culture/ethnicity/social background, ease of interface use and rewards, among other factors.

The authors of this paper, did a literature review first to find if Crowdsourcing was applicable and a used method to solve problems in Software Engineering. This helped us to narrow down the application of Crowdsourcing to the Requirements Engineering-Usability (User Experience) collection. User experience collection of two Malayalam language-based mobile applications, AarogyaSetu and BevQ was done as the next step. Incorporating findings from Study I, another study using AarogyaSetu and Manglish was launched as Study II. The results from both cases were consolidated and analyzed. Significant concerns relating to expectations of Crowd members with User Experience collection were unraveled and the purpose of Study was accomplished.

(1) Crowdsourcing is and can be used in Software Engineering activities. (2) Crowd members have expectations (motivating factors) of User Interface and other elements that enable them to be an effective contributor. (3) An individual’s environment and mindset (character) are influential in him becoming a contributor in Crowdsourcing. (4) Culture and social practices of a region strongly affects the crowd-participating decision of an individual.

This is purely self-done work. The value of this research work is two-fold. Crowdsourcing is endorsed significant in Software Engineering tasks, especially in User Experience collection of mobile applications. Two, the Crowd service requesters can be careful about designing the questionnaire for Crowdsourcing. They have to be aware and prepared to meet the expectations of the Crowd. This can ensure the active participation of potential contributors. Future researchers can use the results of this work to base their research on similar purposes.

This study explores the relationship between market orientation (MO), marketing capabilities, competitive advantage and firm performance with a focus on productivity and growth. This study answers on how MO and capabilities can enhance the performance of a firm. The following research points have been looked into: (1) business development in uncertain times, (2) strategies that complement both business development and competitive advantage at the same time and (3) how proactive MO helps the business organization to improve performance and attain category leadership in the desired therapeutic segment.

This article is based on an intensive case study that provides a thorough description, interpretation and understanding of the case. To accomplish the given goals, a public sector firm was carefully chosen and data were gathered through interviews with managers from different levels of the case company.

Results of this study explain that the MO concept is highly effective in building the marketing capabilities and sustaining the performance. The study offers business development strategies for the businesses where product differentiation is low and price ceiling is practiced on a certain category of products. MO when combined with marketing capabilities gives the organization a competitive advantage which ultimately enhances the firm performance.

The manuscript is based on a case study representing niche and mid-sized Indian pharmaceutical company, “Indian Immunologicals Limited” (IIL, a public sector firm), that adopted MO along with competitive business strategies in highly competitive, regulated and price control therapeutic category, anti-rabies vaccine. The company with a judicious mix of business strategies, operational excellence and MO not only enhanced productivity but also market share and created new business units for future.

Bluetooth wireless technology is a low power, low cost and short‐range RF technology that permits communication between bluetooth enabled devices, and focuses on replacement of cables between electronic devices. Communication between Bluetooth devices follows a strict master‐slave scheme. Each master device can have up to 7 active slaves and forms a so called piconet. In Bluetooth employing conventional scheduling policies such as Round Robin (RR), POLL or NULL packet is sent when the Master or Slave node does not have any data to send which causes a significant waste of resources. The DRR (Deficit Round Robin) scheduling algorithm can avoid the waste of time and slot of the RR scheduling at the sacrifice of fairness. In this paper we propose an improved DRR (IDRR) scheduling algorithm which effectively combines the DRR and bin packing algorithm. Computer simulation reveals that slot utilization is increased up to about 60% while the total number of used slots is decreased up to about 100%. The proposed IDRR scheduling is thus effective for not only basic data transmission but also real‐time multimedia data transmission.

The purpose of this paper is to identify the factors influencing investment decisions in mobile services for profitablity and to become a global leader in mobile services sector.

A two-stage methodology is followed. In the first stage, factors are identified from literature, and are validated with telecommunication domain experts using the t-test. In the second stage, interpretive structural modeling (ISM) is used to understand the complex interrelationships among various factors. Further, MICMAC analysis is performed to analyze the indirect relationships and their effect on different factors by stabilizing the rank based on driving and dependence power. Based on MICMAC analysis, four clusters are identified to aid the policy- and decision-makers.

The major contribution of this research is imposing directions and dominance of various factors to make informed decision-making for investment in mobile services to meet the upcoming demand for mobile services in Indian telecommunication sector.

The applicability of these research findings is limited to emerging telecommunication market.

This paper forms the basis for identifying various factors that act as the driving force for the Indian telecommunication operators to pay special attention toward mobile services, with telecommunication data analytics and developing context-aware services. This paper will aid policy-makers in the government, managers in telecommunication companies and other stakeholders such as content providers, channel partners and application developers to take a lead role in developing appropriate mobile services to meet local needs of Indian users. It will help in developing strategies to collaborate and motivate other stakeholders, including device manufacturers to understand and work collaboratively to become world leader in mobile services.

This paper provides a framework for understanding the various factors that encourage telecommunication companies to establish and invest in mobile services and setup a separate vertical in their organization with a focus on mobile services to meet the future demands of Indian market. Appropriate utilization of telecommunication data analytics, personalization of services, customization in local languages and support for convergent services would encourage adoption of mobile services.

Emami is facing the heat from activist-consumers as well as its competitors. Competitors have renamed their cosmetic products by dropping the controversial word ‘fair.’ This was in response to the Black Lives Movement that erupted in the United States in May 2020. However, the movement against fairness is somewhat muted in India and is mostly occurring amongst urban, highly educated, younger cohort who are unlikely to be the users of the product anyway. The significant consumer base yearns for fairness and is willing to spend money on products which help them achieve the same. In such a scenario, how should Emami respond to competitor actions and consumer-activist pressure?

The case provides an opportunity to discuss the significance of the brand name, role of advertising and gender stereotypes.